Tips & trends to keep your business in the know.
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You’ve taken the first step and decided to protect your valuable business data by using an automated, cloud-based backup like Carbonite. Depending on your technical expertise and the service you’re using, you probably still have questions: How do I know what data to back up? How much data do I have stored on my computers, and where is it? Can I back up my mobile device?
Take a moment to consider the smartphone that seldom leaves your side. How often do you really use it for talking? People increasingly prefer to use texting and online tools, especially for routine tasks. As the larger marketplace adjusts to this change in consumer habits, small businesses can leverage mobile marketing to set them apart from the competition.
True, a few customers may send other business your way simply because you did a good job, but that’s not a growth strategy — that’s just crossing your fingers and hoping. To successfully scale up your small business, you need a plan.
Small businesses start because entrepreneurs fall in love with an idea, not because they can’t wait to draw up a business plan.
We highlight the latest ideas in business productivity, the cloud and business operations in the Carbonite Small Business Hub weekly digest. This week, we focus on an aspect of data backup many small businesses overlook: testing your disaster recovery plan. Our straightforward steps for testing your system can help prevent costly surprises during a natural disaster or cyber-attack. On a related note, we also consider ways to preserve your company’s institutional knowledge, with three tips on cross-training employees.
Maintaining workflows and staying organized can be hard for small business owners, even at the best of times. And when there’s a deal on the line, the money to be made often trumps anything less urgent, even the important work of tracking projects and exploring new ideas.
If you’re backing up your company’s data securely, congratulations — you’re probably sleeping better at night already. But what plans do you have in place to back up your institutional knowledge? In the life of almost any business, employees will come and go, leaving the company or moving on to other positions within the organization. How can you preserve the time they put into learning their jobs and developing procedures?
Very small businesses are adopting cloud service technologies like Carbonite in greater numbers than their larger counterparts. This is due to the many free or low-cost options available and lower barriers to entry for leveraging the cloud. An article on Canadian IT blog ITBusiness.ca highlights a new report that suggests smaller SMBs are more likely to use cloud services, as well as a greater number of services.
If you work in a large office building, you’re probably used to regular fire drills. People often complain about the inconvenience of having to walk down 20 flights of stairs and wait a half-hour to get back into the building. Given the choice, however, few would stake their lives on crossing their fingers and hoping disaster never strikes.
As a rule of thumb, a small- or mid-sized business should test its disaster recovery plan at least yearly, or any time the business undergoes a major change. However, most businesses are unprepared for common disasters such as floods, hurricanes and cyber-attacks.
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